U.S. flag

An official website of the United States government

Dot gov

The .gov means it’s official.

Federal government websites often end in .gov or .mil. Before sharing sensitive information, make sure you’re on a federal government site.

Https

The site is secure.

The https:// ensures that you are connecting to the official website and that any information you provide is encrypted and transmitted securely.

An Apple or a Donut? How Behavioral Economics Can Improve Our Understanding of Consumer Choices

Submitted by Admin on
This article provides a plain-language description of behavioral economics and the role of common biases in financial decisionmaking, and reviews ways in which the findings of behavioral economics can help structure financial education and public policy.
Agency Owner
Board of Governors of the Federal Reserve System
Audience
Youth
Teacher
Researcher
Individual
Document Type
Article
ID
360
Language
English
Principle
Spend
Save & Invest
Protect
Earn
Borrow
Resource URL
http://www.frbsf.org/publications/community/investments/0908/reid_behavioraleco…
Information Source
Literature review
Author
Carolina Reid
Publication Date